Kapka
Cafe.
A complete visual identity for Kapka Cafe: from the mark and mascot, through palette and type, to materials that work on the counter, in the window and across social media.
A brand built
around a single drop.
Kapka Cafe is a small, intimate coffee shop that needed a brand to match its scale: warm, friendly and recognisable from across the street. We started from the name, “kapka”, meaning a drop, and made it the heart of the whole identity.
From one idea we built a full system: a mark with a to-go cup held by a hand, a coffee-drop mascot with real character, and a consistent palette and type carried across everything, from the menu to the in-store signage.
A logo that instantly
says “coffee to go”.
From the mark
to the whole venue.
Mark & wordmark
A cup-and-hand symbol plus a soft, hand-drawn “Kapka Cafe” wordmark, legible on the sign, in the app and on the cup.
Drop mascot
A smiling coffee drop with a cup and a sandwich, the brand character used across social media, banners and as a window sticker in the venue.
Palette & type
Warm roasted-coffee browns, a cream base and a soft, rounded typeface that build a friendly café character and keep everything in one tone.
Materials & venue
Menu, Facebook banner, sign, dimensional letters on the counter and stickers, the identity carried onto real guest touchpoints.
“One simple idea, a drop, gave Kapka Cafe a mark, a mascot and a coherent language that looks just as good on a cup, in the window and across social media.”