Przystań
Jurata.
A Meta Ads campaign for the premium PrimeSpot development in Jastarnia: two creative lines and a full set of ad formats, where a single production works consistently across the feed, Stories and paid ads.
One development,
every format.
PrimeSpot is a premium brand on the seaside real-estate market. For the Przystań Jurata development in Jastarnia we produced a social-media ad campaign built on architectural visualisations and a calm, elegant brand voice.
Instead of a single graphic we built a full set of Meta Ads formats and two creative lines, so the same production works consistently on the feed, in the square, in Stories and in mobile ads, leading the viewer to the investment page.
Same project,
two moods.
The evening line plays on elegance and prestige: a cool navy render, a subtle brand neon and headlines around location and the future. The warm line is holiday calm, a golden sunset over Jastarnia, timber and an invitation to a place by the sea. Two tones, one consistent identity.
One production,
every channel.
Feed 1200 × 628
Horizontal link format for Facebook feed ads and Google Ads, with a clear headline and a strong CTA.
Square 1200 × 1200
A 1:1 format for the Instagram and Facebook feed, with the brand logo, headline and the visualisation.
Stories 1080 × 1920
A vertical 9:16 format for Stories and Reels, with a full-screen render and the CTA at the bottom of the frame.
Mobile 960 × 1200
A 4:5 format maximising screen space on the mobile feed, where most of the audience watches.
“From a single set of visualisations we built two creative lines and a full set of Meta Ads formats, so Przystań Jurata looks consistent everywhere, from the feed to Stories.”