Soho
Form.
Logo, brand manual and website for Soho Form – a family-run maker of made-to-order upholstered furniture working with architects, hotels and restaurants across Europe.
Craft that
looks premium.
Soho Form is a family business with a long tradition. It makes sofas, armchairs, beds and joinery to order – for commercial and private interiors. The furniture had long been on par with premium brands, but the communication did not show it yet.
We designed the brand from scratch: the mark, a brand manual with palette and typography, and then a website that presents the offer and projects the way architects and investors expect.
A simple logotype
with interior character.
A palette taken from
the materials themselves.
Barlow Bold / Regular. Barlow Bold in headings and the logotype gives the brand strength, while Barlow Regular keeps body copy readable. Together they form a modern, balanced system.
From structure
to a finished site.
Architecture & UX
A structure that leads from the collection, through the offer for hotels, cafés and restaurants, to projects and quick contact.
UI design
Dark, photographic sections alternating with light offer blocks – a layout that lets the furniture do the talking.
Content & offer
Copy for three product lines, an About section and a blog with guides that answer customer questions.
Build
A responsive site with a project gallery, contact form and a CMS for editing content in-house.
„Soho Form got a brand that matches its furniture – calm, confident and consistent from the logo to the last page.”