Visual identity.
Identity is not just a logo – it is a set of decisions that make a brand look the same on the website, in an ad, on an invoice and on the banner outside the building.
We design the mark, colours, typography and usage rules, then the starter material so the system enters daily work immediately.
What we do
The mark & variants
Logo design with working versions: horizontal, vertical, simplified, monochrome and a symbol for small sizes.
Visual system
Colour, typography, grids, graphic and photographic style – the rules that hold the brand together.
Brand book
A document with usage rules: what is allowed, what is not and how the brand should look in practice.
Starter material
The first set of carriers so the new identity works from day one: stationery, social, documents and signage.
How we work
Discovery
We talk about the brand, the market and the competition.
Directions
We show several visual routes, not one option.
The mark
We refine the logo and its working versions.
System
We set colour, typography and the rules.
Rollout
We take the identity onto real carriers.
